our story
Oddly enough, our matcha journey starts with coffee.
We love coffee. We'll take our caffeine fix from anywhere, whether it's a trendy café or a gas station. But a little too much coffee leaves us physically jittery and way too much makes us mentally anxious.
Our solution? Matcha. Matcha contains a compound called L-theanine, which alters the effects of caffeine, increasing focus and alertness while avoiding the usual energy crash that can follow a cup of coffee.
With this newfound love of matcha, we started ordering it at our favorite coffee shops and cafés. But this led to another problem.
Many cafés don't serve matcha, only matcha lattes. This means when you order matcha, you often end up with a 16oz cup of ice and milk, masking the great taste of matcha.
Some national coffee chains even include sweeteners and additives in their matcha powder. This turns a drink with zero calories and amazing health benefits into one with 240 calories, 32g of sugar, and 7g of fat!
We decided to take matters into our own hands to ensure we could enjoy a healthy and authentic matcha experience. Enter Ametora. We offer everything you need to brew the best matcha at home, plus some cool merch to show off your newfound energy to get shit done.