our story

Ametora Matcha was born from a simple mission: to introduce authentic, high-quality matcha to coffee drinkers tired of jitters and tea-curious individuals looking for a healthier, steadier energy boost.

Founded by a lifelong coffee enthusiast turned tea devotee, Ametora offers premium matcha without added sugars or sweeteners—just pure, vibrant green tea powder that's delicious and naturally packed with antioxidants. Unlike typical sugary matcha mixes on the market, we respect matcha's natural health benefits, backed by science—like its proven ability to enhance calm alertness without the anxiety or crashes associated with coffee.

Inspired by music cafés in Japan where listeners savor their drinks alongside their favorite albums, and the bold aesthetics of heavy metal, Ametora chooses monochromatic branding emphasizes authenticity and simplicity, ensuring that the vibrant green of real matcha speaks loudest. Whether you're in a bustling city or a quiet rural town, our matcha fits seamlessly into your daily life—no elaborate ceremony required. Just whisk, drink, and enjoy.

Welcome to Ametora—matcha for everyone seeking better focus, genuine flavor, and honest energy.